Every dollar invested in UX returns from 10 to 100 dollars and every dollar cut on UX increases the risk of the product’s failure. The examples of companies such as Google or Campbell show why UX research and UX design are a necessity.
There are millions of articles and another few millions of people stating how effective, fruitful and fun working in team is. That’s not surprising – teamwork can really be inspiring, but the truth is it can also be very challenging. Even if the team is a companionate group of creative and hard-working people, accomplishing a common goal may prove much more difficult than it may initially seem.
The project’s aim was to design a promotional landing page for an application dedicated to investment funds. Beyond promoting a new product, the website was supposed to refresh the company’s image by showing its dynamics, innovation and precision. This was to be achieved with a minimalistic design, focused both on visual and textual communication.
‘Everybody does it!’ – when I was a child this was one of the strongest arguments to convince my parents that what I did or was going to do was right. Though many years have passed since that time, I still follow that principle more often than I would like to admit. In fact, everybody does it. Instead of denying, learn how to use this psychological phenomenon when designing ecommerce websites.
Have you ever been wondering why is PIN to your credit card so short? Wouldn’t it be better to have more than 4 digits to protect your money? Well, there’s a good reason for that and surprisingly the same one explains why wireframing is so crucial to UX. That reason is attention.
The era of simple targeting criteria is over. Knowing that the target customer of, let’s say, an ecommerce store with premium quality sweets is a female chocolate lover in her thirties won’t suffice. We have to go much deeper.
What font should we use? Which size will be the most appropriate for the body text? Is that line spacing the best choice? The questions about typography appear every time a new website or blog is created.
Run by UX design agency, The Rectangles Blog provides useful insights into design thinking, UX and CX. Here's where scientific knowledge from fields such as social psychology combines with web design and business experience. Join us on a mission of making websites more functional and user-friendly. Contact us.