How do you imagine a typical UX team at work? Probably, most people see a bunch of nerds sitting in front of their computers all day: wireframing, researching, designing… Well some days certainly follow this scenario but it doesn’t always need to be like that.
Other websites are usually the first thing most of designers refer to looking for inspiration to creating user-friendly and functional UX solutions. I’m not saying it’s wrong. On the contrary! But maybe sometimes it’s worth to think of what makes our everyday customer experiences positive and try to transfer these on the web.
In the image-focus world, the textual layer is often neglected. That’s a pity since text as much as image is responsible for positive user experience. While designers have grids to make sure everything is neat and ordered, copywriters can rely on the 5Ws and 1H formula. It works out really well especially in the case of landing page copy, where the careful choice of information often decides about the site’s success or failure.
Customers’ doubts regarding the product size, look and quality are inseparable part of online shopping for clothes and accessories. Probably it’s not possible to resolve them completely, but including these 6 aspects of a comprehensive presentation on the product page will definitely have a positive influence on the customer experience in your ecommerce store.
There are many ways to turn users into customers—taking advantage of reciprocity is one of them. Focus on your users: help them, teach them and offer something for free. As a result, the chance they will return your favors and choose your company instead of competitors is very likely to increase.
It’s clear to all UX agencies that understanding the users’ needs is crucial for designing seamless user experience. Despite this fact only a handful of them puts field studies in their work schedules. That’s a pity. Leaving the office and immersing into the users’ environment is a great opportunity to get to know them well and look at the project from a new perspective.
Online shopping means no queues, bigger variety of products and shopping whenever you like, even in the middle of the night. The keyword here is convenience and if you want online shoppers to choose your ecommerce, not the competitors, convenience must also apply to your website.
Before lead turns into customer, he or she is primarily the user of your website. And if your ecommerce site, doesn’t provide them with easy, intuitive and useful solutions, the chance they’ll buy something from your store is low. How to keep it high then? Clever UX design provides the answer to this question.
A good business website should serve the users in the first place. If they find it useful, informative and functional, they will automatically be encouraged to use the services offered. What the process of creating a user-friendly website looks like? Where to find the right companies to do it?
Every dollar invested in UX returns from 10 to 100 dollars and every dollar cut on UX increases the risk of the product’s failure. The examples of companies such as Google or Campbell show why UX research and UX design are a necessity.
Run by user experience design enthusiasts, The Rectangles Blog provides useful insights into design thinking, UX and CX. Here's where scientific knowledge from fields such as social psychology combines with web design and business experience. Join us on a mission of making websites more functional and user-friendly. Contact us.